Francesca Watson – Founder
07900 905764

Francesca is a mum of three boys and Sevenoaks resident of 9 years.  She was brought up on Army bases around the world before settling in Bath and then on to Nottingham for her education.  Having qualified as a Chartered Surveyor in 2000, she worked in Property Finance in London, before founding Sevenoaks Mums in 2010 soon after the arrival of her first son.  Originally starting as an ideas-swapping Facebook group, Sevenoaks Mums launched as an online parenting magazine and social media platform in 2012, and currently has more than 9,000 registered members including over 1,300 businesses.  Now in it’s 6th year, Sevenoaks Mums have recently started hosting events with an inaugural Mums Social in September 2017. Outside of her business, Francesca is kept busy with her family and enjoys travelling to see friends and family further afield.



Helen Loder – Advertising & Marketing
07887 848160

Helen grew up and went to school in Ide Hill and Sevenoaks enjoying an active childhood, swimming, horse riding and sailing. After studying a degree in Fashion & Textiles in Nottingham, where she met her husband, Helen secured a career in Buying, working for High Street retailers. She had many years of fun working and playing hard as a Retail Buyer for Debenhams.

In 1999 Helen moved back to Sevenoaks buying her first house (that also had a rather grown up allotment).  She loved her career that involved hard work, long hours and a lot of travel but after she had her second son in 2009 decided to focus on being a full time Mum and modernising her house. A few years later she discovered flexible working and had a couple of years selling kitchen and bakeware with Pampered Chef.

Helen is now starting a new chapter in her life combining the things she loves: Sevenoaks, local community, flexible working and supportive friends.



Annabel Evans – Web Content and Social Media

07984 789460

Annabel is a Kent girl, born and bred and after graduating with an English & Drama degree from St Mary’s University, she fell into a local role in the financial industry.  She then made a move to The City as PA to a Director at Barclays for a few years and side stepped over to Internal Comms & Marketing within the banking industry.  She had a blast living and working in the City for several years but decided to call it a day when she had her two girls.

Returning to beautiful Sevenoaks with her husband, Annabel took five years out to do mummy things and have since been very fortunate to work part time locally for some inspiring businesses.  Annabel says she found Sevenoaks Mums an invaluable resource whilst she was at home with her children and so is thrilled to be a part of the next stage in its exciting growth.



Melissa Hiles – Advertising & Marketing

07932 727629

Following a fun filled secondary life at Tonbridge Grammar School for Girls,  Melissa moved to Barcelona to start her career (at Hays) and love for everything Spanish. A year later she moved back in the UK (with a second language under her belt!) and worked for the same company in London but quickly made the move over to advertising to follow her interests. 9 years on, she has worked for several of the big media agencies and enjoyed every minute (well..most of them!).

Melissa had her first daughter in March 2015 and quickly found herself relying heavily on the Sevenoaks Mums Network for support, guidance, recommendations and everything in between.
Skip forward nearly three years, Melissa has just returned from maternity leave having had her second daughter in June 2017.





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